SanDisk today announced at the Consumer Electronics Show (CES® 2026) that its renowned line of internal SSDs for gamers, creators and professionals will be rebranded as SANDISK Optimus™. The new name for the product family reflects the company’s focus on performance, engineering excellence and tradition of trust in flash memory. The powerful SANDISK Optimus™ collection of internal storage solutions includes three product lines: SANDISK Optimus™, SANDISK Optimus™ GX and SANDISK Optimus™ GX PRO.
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The new SanDisk Optimus™ series features a bold design that draws on the brand’s innovation and iconic heritage, paving the way for future growth and expanding the offering to precisely meet the needs of gamers, creators and professionals.
The new look celebrates the legacy and commitment to delivering technology that users truly enjoy. While the SanDisk Optimus features a fresh visual style, it actually builds on the proven quality and reliability that have made the SanDisk brand a legend in the flash memory industry.
“The SANDISK Optimus™ brand redefines what performance means to consumers,” said Heidi Arkinstall, vice president of global consumer brand and digital marketing at Sandisk. “Our products span multiple segments, and with this change, we are making it easier for consumers to find the right solution for their needs.”
With the SanDisk Optimus™ series, navigating the menu is much more intuitive. Portfolio covers a wide range of segments and allows users to quickly identify the right level of performance for their specific application:
- SANDISK Optimus™ Product Line – Designed as a benchmark for performance, built for content creators who demand faster, smoother computing performance. These drives provide the right balance of speed and affordability. Formerly marketed under the WD Blue® brand, including the WD Blue SN5100 NVMe™ SSD.
- SANDISK Optimus™ GX product line – gaming without limits, designed for gamers who demand lightning-fast loading times, greater capacity and energy efficiency. Formerly sold under the WD_BLACK™ brand, including the WD_BLACK SN7100 NVMe SSD.
- SANDISK Optimus GX PRO Product Line – The flagship of the SANDISK Optimus™ portfolio, SANDISK Optimus™ GX PRO represents the pinnacle of performance. These drives are designed for developers, professionals and gamers who are looking for the latest technological breakthroughs and uncompromising performance to build AI PCs, workstations or high-end PCs. SANDISK Optimus™ GX PRO combines leading storage technologies with increased capacity. Previously sold under the WD_BLACK™ brand, including the WD_BLACK SN8100 NVMe SSD.
“Millions of people around the world know and trust our internal drives, and the new SANDISK Optimus brand is a perfect fit for the strength of our portfolio,” said Anil Moolchandani, vice president of client product management at Sandisk. “The internal SSD product line is designed to meet the demands of developer workflows and gaming environments for professionals, gamers and other pro users.”
The transition from the WD_BLACK™ and WD Blue® brands to the SANDISK Optimus™ brand identity begins with today's announcement, with products with the updated brand expected to arrive at select retailers worldwide in the first half of 2026, where they will be available for purchase, pre-order or announcement. More informationmace can be found at Sandiskoptimus.com or follow the SANDISK Optimus brand on Instagram or Facebook.
