Website operators are fundamentally dependent on traffic, which is what generates their advertising revenue. Similarly, e-shops are trying to sneak into the minds of potential lawbreakers. But artificial intelligence is changing everything, and everyone who tries to do business on the Internet is paying the price. Google is now introducing further changes that may completely change our shopping behavior. It will no longer be necessary to directly enter an e-shop - you can do everything through Google.mini and AI Mode.
Google is already with agent AI has been playing around for a long time. In its experimental laboratory Google Labs, it has a number of models that could significantly change the shopping behavior of users through the involvement of AI. But to date, it has not managed to actually bring these plans to life and allow people to shop using artificial intelligence. But that is changing now.
On January 11, Google introduced Universal Commerce Protocol (UCP)which is supposed to function as "open standard for agency business"It can not only handle product searches on the internet, but can also handle the entire purchasing process. And to top it all off, it even provides customer support.
“UCP establishes a common language that allows agents and systems to work together across consumer interfaces, businesses, and payment providers,” Google says. To make the system work, other companies also participated in its development. Google reached out to Shopify, Etsy, Wayfair, and Target, for example. And various payment processing companies also got involved – for example Visa, Mastercard or American Express.
What's fascinating is that purchases will be made directly in the app. Gemini. So far only in USA, but if successful, this option will probably be expanded to other countries. In principle, the idea is that Gemini and AI Mode will get new cash register function and will connect to Google's product offering, as you know it from regular search. If a match is found, the user will only have to click the Buy button. Gemini It can handle not only regular shopping, but you can also use it in the e-shop create a customer account, for exampleBased on the connection with Google Wallet The payment itself will then take place, very simply - most of the data will already be pre-filled.
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Online shopping as we know it today is about to change. Google is trying to Gemini massively promote and will push this option especially to Android and Chrome users. Of course, you don't have to use it and you can still shop online in the classic way. But for many people, using the AI assistant will be much more convenient. Not to mention that Google plans to integrate Google Pay into the system in the future PayPal. And new wants to offer customization options to sellers as well.
