The global smartphone market has long been dominated by a duo Apple and Samsung. However, fierce Chinese competition is also gaining ground in the segment of best-selling devices. The REDMI brand, which belongs to the wings of the technology giant Xiaomi, has been systematically building an unshakable position on the international market for some time. And now it has been confirmed again.
According to the data of the analytical company Counterpoint Research selected REDMI models regularly appear in the rankings TOP 10 best-selling smartphones in the world. This makes them a strong competitor to the series Samsung Galaxy A, especially the cheapest Galaxy A06 or Galaxy A17.
The success of product lines such as REDMI 13C 4G , REDMI 14C 4G and REDMI A5 clearly demonstrates the effectiveness of Xiaomi's global strategy, which is based on high competitiveness in price-sensitive segments and an optimal price-performance ratio.
REDMI's journey to the global TOP 10
In the second quarter of 2024, the model recorded REDMI 13C 4G a significant success, taking 7th place in the global rankings. Apple and Samsung held 7 out of the top 10 positions during this period, the presence redmi However, it signaled the beginning of a successful expansion into markets outside its home country of China. And that has been confirmed.
In the following quarter, REDMI 13C 4G advanced to 6. placeThe brand maintained a strong position even when Apple dominated with the flagship series iPhone 15 and Samsung has been successful in the mid-range with models Galaxy A15 and A05.
The first half of 2025 brought a consolidation of market share. The successful REDMI 13C 4G was joined by the REDMI 14C 4G . Both devices were stable in 8th-9th place . The brand benefited from strong consumer demand in key Asian markets, especially in India and Japan.
Gallery
Model A Series Input
The end of the year confirmed the long-term growth trend, when the model entered the top ten in 10th position REDMI A5. Despite a traditionally strong quarter for premium brands Apple and Samsung has shown REDMI's stable presence a high level of international recognition.
In the first quarter of 2026, REDMI A5 maintained 10th place in the world. The brand has thus demonstrated its ability to absorb market pressure associated with the introduction of new flagships from competitors. These low-end and mainstream models are a good complement to the premium portfolio parent Xiaomi, represented by the Xiaomi T series.
Quantity versus premium segment
When comparing the strengths in the TOP 10, the specific position of individual players is evident:
- Apple: The dominant force in the high-end segment. With model lines iPhone 16 to iPhone 17 typically occupies 4 to 5 positions in the ranking.
- Samsung: Bets on diversified portfolio. Effectively combines the flagships of the series Galaxy With the mid-range models of the series Galaxy And, which consistently earns him 4 to 5 places in the top ten.
- redmi: Although they hold a more modest share in the form of 1 to 2 positions, their 100% continuity in the TOP 10 confirms their precise targeting of emerging markets.
The results from international markets show that Xiaomi is successfully implementing a strategy focused on building value, not just generating gross sales. Through affordable mid-range models, sales are increasing in emerging markets and strengthening the brand outside of China.
